Product Launch Videos: Opening, Reveal, Feature Demos and Post-Event Cuts

At a launch, what the press, distributors and customers remember is usually two or three moments: the opening after the lights drop, the first sight of the product, one demonstration that draws a reaction. Those moments are almost all video. Launch videos aren't a reading of the specification sheet. They are the design of those moments. Chipscat handles post-production and AI video for them. We don't film, and we don't run playback at the venue.

The videos a launch uses

• Opening film (30 to 60 seconds): sets the mood and the theme, with no hurry to show the product.
• Reveal film (60 to 90 seconds): the centre of the event.
• Feature clips (15 to 40 seconds each): played as the presenter reaches a feature, one point per clip.
• Use cases or testimonials: the product in real settings; see customer testimonial videos.
• Looping key-visual screens for arrival and breaks.
• Closing: release date, where to buy, call to action.

For the whole event, see the videos a corporate event needs.

The structure of a reveal film

1. The problem or the anticipation: what users struggle with now, or what the market has been waiting for.
2. The build: details, outlines, light; not yet the whole.
3. The reveal: the product in full, the music at its peak, the shot held long enough.
4. Three points: the main selling points, one image each. The full specification belongs to the presenter and the press release.
5. Name and tagline.

The presenter usually walks on straight after. Check the hand-over from the film's last frame to the first slide with the show caller or whoever runs the slides.

Material before the product is public

• Renders and 3D animation from your industrial design or 3D team, finished with light, camera movement, text and sound.
• Footage of the real device, filmed in-house or by a crew under secure conditions and handed to us; see footage is shot and only post-production is needed.
• Interface and screen footage for software or products with displays; see software and SaaS product demo videos.
• Scenario and concept shots made with AI video production. The product itself shouldn't be AI-generated, as details go wrong; see using real products and logos in AI video.
• Motion graphics for comparisons and technical principles.

Secrecy

Pre-launch information is highly sensitive. Tell us your requirements before sending anything. Limit who can open review links during production. For storage and deletion of files, see is footage kept confidential. Details released last, such as the product name, positioning and date, can be produced under placeholders and replaced before sign-off.

Versions needed after the launch

• Press material: clean product video without subtitles or event details, for journalists and distributors.
• Website and product page: the full reveal film.
• Ads: 15 and 30-second cuts; see cutting 6, 15 and 30-second ads and ad videos in multiple aspect ratios.
• Launch highlight: footage of the event combined with the product films.
• Language versions for other markets; see multilingual versions of a corporate video.

Listed at the start, these shape framing and text placement during production.

Timing: the date won't move

Once announced, the date is fixed, while the final look, specification and name are often settled just before. A steadier way to work:

• Complete structure, pace, music and animation with what exists.
• Keep changeable details on shots and cards that are easy to replace.
• Finish on-site files at least a week ahead and test them at the venue. For large screens, see LED wall video sizes and specifications.
• Fix the reviewers and their order in advance; see getting a corporate video through internal approval.

If time is short, tell us the date early. See also tech company ad video post-production and the overview, commercial video editing for businesses.

FAQ

Fill in the request formOr message us on LINE