Technology videos share one difficulty: the most important thing can't be filmed. The chip is inside its package, the algorithm is in the cloud, and security has no picture at all. The better the product, the harder it is to point a camera at. So tech videos are rarely shot. They are built from screen recordings, 3D renders, motion graphics and AI-generated scenarios, with a little live footage. Combining those is post-production work. Chipscat does editing, post-production and AI video only. We don't film.
Our corporate video service, process and examples are on corporate video production; for campaign versions, see ad video production.
Common video types in tech
- Launch ads: 30 to 60 seconds, one core selling point.
- Product introductions and demos: one to three minutes of features and use cases. For software, see software and SaaS product demo videos.
- Technical explainers: architecture, process or principle for customers and investors.
- Trade-show videos: stand loops and main-stage launches; see looping videos for a trade show stand.
- Company profile and hiring videos.
- Customer stories: see customer testimonial videos.
Turning invisible technology into pictures
- Motion graphics. Data flow, system architecture and before-and-after figures as animated diagrams. This is the most used technique in tech video.
- Screen footage. A real interface persuades best. See making a screen-recording video; in post we zoom to the key area and add cursor cues and callouts.
- 3D renders or product photography, supplied by your industrial design or product team, finished with light, camera movement and text.
- AI scenario shots. Users in an office, a factory or on the road, without a shoot. The product itself shouldn't be AI-generated; see using real products and logos in AI video.
- Metaphor. Lower latency as smoother traffic; encryption as a lock. The metaphor has to be accurate, not just attractive.
Where the material comes from
Tech companies usually hold more usable material than they realise: renders, slide decks, charts from white papers, interface screenshots, footage from past shows, recordings of launches. Take stock first, then decide what is missing. Anything that needs filming, such as interviews or the physical device, can be shot in-house or by a crew you hire and handed to us; see footage is shot and only post-production is needed.
Four things specific to tech
- Confidentiality. Tell us about unreleased products, undisclosed specifications and partners before sending anything.
- Accuracy of specifications and claims. Performance figures, comparisons, certification marks and words like "first" or "fastest" need confirmation by your product and legal teams. Figures and wording in the video are supplied by you.
- Third-party marks and screens. Check permission before partner logos, operating-system interfaces or other brands' products appear.
- Language versions. For overseas customers, plan the other languages from the start, since text length affects layout; see multilingual versions of a corporate video.
Working to a show or launch date
The date of a show or launch doesn't move, yet the video is often finalised last because specifications and visuals are still changing. A steadier approach is two stages: complete the structure, animation and music with what exists; then swap in the final shots and numbers before sign-off. For reviews involving several people, see getting a corporate video through internal approval.
What to prepare
- The purpose, the audience (end users, enterprise buyers, investors, candidates) and where it will play.
- One core message and no more than three supporting points.
- Existing material and brand guidelines.
- Versions needed: length, size, language.
- The date of the show, launch or event.
See the corporate video brief template; other business video types are in commercial video editing for businesses.
FAQ
The product is still in development and there is no device to film. Can a video be made?
Yes, from renders, interface designs, motion graphics and scenario shots; see an AI concept video before the product exists. If the product's appearance is illustrative, a note saying so is advisable.
The subject is highly technical. Will the editor understand it?
We aren't engineers in your field, so we need a plain-language explanation and one contact who can answer technical questions. Technical statements in the script should be confirmed by your engineering or product staff before sign-off.
Can we compare ourselves with a competitor?
Comparative content involves advertising rules and trademarks. Whether and how to do it is for your legal team; we don't give legal advice.
