AI-generated shots often look lovely at first glance. The problems sit in the details and tend to show on the third viewing. You know your product and brand better than anyone making the video, and some things only you will spot. When the draft arrives, work through it in this order.
Watch it twice at normal speed first
The first time, don't pause. Watch as a viewer would: did the message land, does the pace work, what do you remember? The second time, watch with the sound off, then listen with your eyes closed. If the broad picture holds, move to the details.
Eight things specific to AI video
- Hands and fingers. The number of fingers, the grip, the size of each hand. This is where AI shots go wrong most often.
- Faces and eyes. Natural gaze and normal teeth in close-up, and the same face for the same character across shots.
- Text inside the scene. Signs, screens, packaging and documents often carry shapes that look like writing and aren't. Subtitles and titles added in post are fine; it's the text in the scene that needs checking.
- Products and logos. Shape, colour, proportion and logo placement. Have someone who knows the product confirm this; see using real products and logos in AI video.
- Physics. How liquid flows, where shadows fall, how people walk, whether objects appear or vanish.
- Continuity between shots. A blue shirt turning green; day turning to night.
- The background. Passers-by in the distance, the view through a window, things on shelves. A clean subject with something odd behind it is not rare.
- Things that shouldn't be there. Marks resembling another brand, a face resembling a celebrity, unsuitable symbols.
Most viewers on a phone at normal speed won't notice small flaws. Decide what to fix by asking whether it affects the message or could mislead, not by chasing perfection frame by frame. See consistency limits in AI video.
The same checks as any video
- Subtitles: typos, proper nouns, line breaks, and whether platform buttons cover them.
- Voice-over: pronunciation, pace, and how names and numbers are read.
- Music and levels: the voice stays clear over the music.
- Specifications: aspect ratio, length and resolution for the platform.
The general list is in the video delivery acceptance checklist.
Sending feedback
Use "time, problem, desired result", gathered into one message:
0:07 the fingers on the right hand look wrong, please use another shot.
0:15 typo in the subtitle.
0:22 the packaging should be dark blue; it currently looks purple.
One thing to know: fixing an AI shot usually means regenerating it, not repairing a frame, so the new shot will differ a little from the old. For what counts as a small adjustment and what counts as a remake, see how AI video revisions differ from editing; the scope is set out in the quote.
Before publishing
- Check whether the platform requires an AI label; see labelling AI-generated video.
- Confirm that any claims, figures and offers in the video are accurate and meet the advertising rules of your industry. This part is yours to verify.
- Upload privately once and watch on a phone before going public.
FAQ
I can't see anything wrong. Can I publish?
Yes. It's worth asking one colleague who hasn't seen it to watch once; first-time viewers catch what regulars miss.
The flaw is tiny. Does it have to be fixed?
Not necessarily. A regenerated shot can bring small new differences, and sometimes the original is the better choice.
What if we find a problem after publishing?
Send us the timestamp. Whether it falls within the original revision scope depends on the quote.
