Many brands don't lose on content. They lose by stopping. Eight videos in the first month, two in the busy second, none in the third. The reason is practical: filming takes a place, a person willing to appear and time. AI visuals won't solve everything, but for content where you know what to say and only lack pictures, they make regular posting more manageable.
Short videos that suit AI
- Know-how: "three common mistakes", "five things to check before choosing". The value is in the words; the picture supports.
- Scenarios: a customer's problem, then the answer, shown with fictional people and settings.
- Q&A: one frequent question, one video.
- Seasonal and event teasers: mood plus text.
What still needs real footage
- What the product looks like and how it's used. AI can't reproduce a real product exactly. Use real photos or clips, mixed with AI shots; see using real products and logos in AI video.
- The premises, the surroundings, the food. Customers compare when they arrive. It has to be real.
- Testimonials and team introductions. Real people persuade.
- Before-and-after and results. Showing results with generated images risks misleading people. Don't.
The steadiest mix is both: AI-made know-how and scenario clips keep the schedule, with real phone footage in between.
Make one video into a set
Made one at a time, style gets debated every time. Made as a series, it's decided once, and after that only the content changes.
- Fix the template. An opening that states the topic within three seconds, a subtitle style, colours, a closing call to action. Viewers come to recognise it.
- Fix the visual style. Realistic, illustrated or 3D: pick one and keep it. See materials for matching AI video to a brand.
- Fix the length. 15 to 30 seconds, three to five shots. See AI video length and scenes.
- Script in batches. Write a set of topics at once, approve the storyboards together and produce together. It's far more efficient than one at a time.
Where topics come from
- The ten questions customers ask most.
- The three things people hesitate over before ordering.
- Common myths in your field that you'd like to correct.
- Articles, brochures and slides you already have, one section per video. See one video into ten shorts.
One point per video. For the script format, see the script format for script-only video.
Where to set expectations
Posting regularly is a basic condition of running a social account. It isn't a promise of reach. Views and conversions depend on the topic, the opening, the product itself and the platform's algorithm at the time, and nobody can promise results. The sensible way is to make a small batch, see which topics respond, and adjust the next batch; see testing ad variations with AI video.
FAQ
Will viewers be put off if everything is AI?
Possibly. If the content is useful, most people don't mind how the pictures were made, but an account of nothing but AI visuals can feel unreal. Hence the mix with real footage.
Does it need an AI label?
It depends on the platform; realistic footage usually does. See labelling AI-generated video.
Can we try one or two first?
Yes. Make a few to settle the style and the process, then decide whether to build a series.
