Most scripts we receive are usable; they just share a few things that need adjusting. Here are the five most common, each with a fix. Read this before writing and you'll save a round of back-and-forth. For the basic format, see the script-only video format.
1. Visual descriptions that are too abstract
"Convey professionalism and trust", "a high-tech look": these are feelings, not pictures. AI needs something it can draw.
Fix: write who, where, doing what. For example "a man in a shirt in a bright office, nodding at a laptop". The feeling can go alongside as a note.
2. Too much in one segment
"0 to 10 seconds: company history, three services and the team." Ten seconds can't do that, and viewers won't remember it.
Fix: one point and one picture per segment. If there's more, add segments, lengthen the video, or make a series.
3. On-screen text that's too long
A segment showing "We provide fully integrated marketing solutions that help businesses in the digital era". On screen for three seconds, nobody finishes reading it.
Fix: on-screen text is one line, a few words, like a headline. The full explanation goes in the narration, or nowhere.
4. Asking for things that can't be done
- A specific real person (a celebrity, the boss).
- AI drawing your product and logo; see can AI videos show real products and logos.
- Correct text appearing directly in the picture (signs, screens).
- The same character identical across ten shots; see why people look different in every shot.
Fix: real people and products as real material, text added in post, no single character running through the whole video.
5. Inconsistent style from segment to segment
Photorealistic in the first half, suddenly cartoon in the second; a warm segment followed by a cold one. Each is fine alone; together they look like two videos.
Fix: write one line at the top of the script setting the overall style (for example: realistic, bright, warm, everyday life) and keep every segment to it. One to three reference videos help even more.
After writing
Check that every segment has three things: which seconds, what's on screen, what text appears. Fill in the request form with the script attached; within 48 hours we'll tell you whether we can help, and if we can, we send a quote for you to decide. For the parts you can't write, use the method in how to prepare a script to have ChatGPT or Gemini help.
Frequently asked questions
Do I have to write the script myself?
The core content has to come from you, because only you know what to say. We advise on structure and visual descriptions during assessment.
Do the seconds have to be exact?
No. Rough proportions are enough; the actual length is adjusted to the narration and visuals.
Can the script be in English?
Yes, English or Chinese.
