The advantage of AI video production is that nothing needs to be filmed: a written script is enough to start. But "no filming" doesn't mean "nothing to prepare". The better prepared you are, the closer the result is to what you imagined. This page lists what to prepare, and says honestly where AI video fits and where it doesn't.
Five things to prepare
1. A segmented script
Split the video into segments. For each one write the seconds, what's on screen and what text should appear. Describe visuals concretely, for example "a city street in the morning, people starting their day", not "an energetic feeling". See the script format, or let AI draft it with the method in how to prepare a script.
2. Brand elements
Logo files, brand colors, the fonts you use, your slogan. These go into the intro, outro and captions so the video matches your other material.
3. Existing material (if any)
Product photos, portraits, location photos or short clips. AI visuals can be mixed with real material, and real product shots are usually more convincing than generated ones.
4. Style references
Two or three links to videos that feel right, with a note on what you like about them (pacing, color, captions, voice-over tone). This is far more precise than describing a style in words.
5. Purpose and specs
Where the video will be shown, aspect ratio, maximum length, whether you need voice-over and music, and the deadline. See which delivery format to choose.
Where AI video fits, and where it doesn't
- Good fit: explainer videos, concept and mood visuals, product atmosphere, brand films, social content when filming isn't possible.
- Poor fit: a specific real person on screen (a particular employee or spokesperson), precise details of a real product and how it's used, records of real scenes.
AI visuals can still look unnatural in the details. We select and correct during production, but we can't guarantee every shot will look like real footage. See also what AI video production is.
The process in brief
- Send us the script and the material above
- We check feasibility and send a quote
- After confirmation and payment, we generate a storyboard and confirm it with you
- Video production and post-production
- Delivery and one round of minor revisions
Frequently asked questions
I have no material at all, just an idea. Is that OK?
Yes. Write the idea down in a few sentences: what the video should say and who it's for. We help turn it into a script, then move into production.
Can an AI video use a specific person's face?
Content using a real person's likeness needs their consent, and AI generation can't guarantee an accurate likeness. We recommend real footage for that.
Can I change a shot I don't like?
We confirm the storyboard with you first and produce the video only after you approve it.
